Setting Up 404 Error Page, Redirects and Meta Tags
Its big, its exciting and its worth an applause! Blogger finally introduced the most awaited SEO features for Google hosted Blog Spot blogs. Blogger Team is trying every possible effort to get closer to its biggest competitor Word press in terms of development. Its believed that Blog Spot blogs are not well optimized due to limited Search Engine optimization features but with the introduction of Meta Description for individual posts, custom redirection for broken links, no-follow attribute, 404 error pages, custom robots.txt and robot header tags features, blogger surprised almost everyone today. The problem of wrong post description appearing in social networks like Facebook and Google+ will all be solved thanks to Meta Tags for posts and pages. We will look into each feature one by one so that you may understand clearly the importance of these technical SEO terms.What are the new Search Features?
Six important SEO options have been added to Blogger in draft which are:
- Meta Tags for Homepage and Sub-pages
- 404 Error Page
- Custom Redirects for broken links
- Custom Robots.txt For Advanced users
- Custom robots header tags For Advanced users
- Nofollow attribute for post Editor links
To set the new SEO settings do this:
- Go To draft.blogger.com
- Then Go to Settings > Search preferences
Now here you will see three important sub-sections which we will discuss one by one.
Meta Tags
The word meta here refers to Meta Description. It tells visitors what your blog is all about. In search engine results page it looks like this
Previously we would manually set meta description for blog homepage but now you can set it using this page. So what's new? The new addition is that by enabling this feature, meta description for Posts will activate and you can then configure Description for posts using the blog post editor. To activate this option do this:
- Click the Edit link
- Choose "Enable Search Description?"
- In box define your blog in no more than 150 characters.
Note: You must write the same description here that you have written manually inside your templates.
4. Click Save changes
5. Since the above description wont work correctly in custom templates therefore we need to insert some code inside the template. Please go to Design > Edit HTML and just below <head> paste the following code for meta description:
<b:if cond='data:blog.metaDescription != ""'><meta expr:content='data:blog.metaDescription' name='description'/></b:if>
6. Save your template and all done!
Meta Description For Posts
Now make it your hobby to write a one line description for every post that you publish. Write no more than 150 characters or 15 keyword phrases. By doing this every new post that you publish will have a separate clean description that will attract more visitors by providing precise description of what you post is all about instead of a chopped random snippet of text chosen by search robot. This will help both robots in better indexing your posts and also Facebook and Google+ to display correct description for your posts.
Errors and re-directions
Most of you know that Google webmasters give you several links which are either broken or no more exits. Broken links refer to Pages that no more exits on your blog because for some reason you may have deleted them. Now if some website is linking one of your posts that you deleted then you wont get the reward of the Page Rank juice from that website to yours instead if people click that link they will land no where in your blog and will see a 404 Page not found error. There was no concept of a 404 error page before instead this page would appear:
But now you can create your own custom 404 error page. Check ours by writing anything illogical at the end of our blog URL in your address bar or simply click here
Therefore in order to redirect deleted post links to new links and create a custom 404 Error page do this:
404 Error Page
- Click the Edit link next to Custom Page Not Found
- Inside the box write a message that you want to display when readers land on a missing page (404 page)
You can write any message inside this box using simple HTML but once you click save changes and see how your error page looks, you will see that it looks dull and grey and appear inside an ugly box. In order to give it a good designed look with custom CSS styles just like ours then kindly wait for my next post.
Broken Link Redirection
- Click the edit link next to Custom Redirects
- Click the check box to simplify the options
- Now you get a From and To input options
- Insert the link of your deleted Post inside From box and insert the link of your new post inside To box.
- Click Save changes
You can create several redirects by clicking the New redirect button. If you are confused where to redirect a deleted page or post then you can simply redirect all broken links to your Homepage in order to flow all Page Rank juice there.
Crawlers and indexing
Do not worry, its not that advanced and horrifying! :)
This section includes two options which are robots.txt and robot header tags. You may not touch the robots.txt option however you can manage settings for robot header tags severed to search engines. All our long techy SEO tutorials that provided solution for optimizing Blogger pages, posts, homepage, archive and search pages can now be implemented with a simple click of a mouse.
The robots meta tag lets you control how an individual page should be indexed and served to users in search results. In order to keep things simple use the following settings as shown in the screenshot below:
The above recommended settings will tell search engines to index your homepage and all its content, to index your posts and pages but must not index archives and should also not take description suggestions from Open Directory Project (noopd).
Normally, search engines use resources like the Open Directory Project (noopd) and the Yahoo! Directory (noydir) to find titles and descriptions for your content. Generally, you will not want them to do this. The noodp tag prevents them from doing so.
What does unavailable_after Meta tag does?
Though you wont need them but for understanding we would explain it. Most blogs promote seasonal products by writing posts. If you are promoting a new product offer on monthly basis which would expire the next month then you must tell search spiders to stop indexing the old product posts and index the latest one. This will help spiders to give more importance to your latest posts than old repeated posts.
To understand what is a nofollow link attribute and when should you use it, then kindly read this tutorial:rel nofollow
Internal links should never be tagged as nofollow.
Now whenever you need to create a link in post editor you will see two options
- Open this link in new window
- Add rel="nofollow" attribute
Choose to open the link in new tab only if the link is pointing to an external site and choose the nofollow option only for links that point to low quality sites or login pages. To understand what links should be attributed as nofollow, I would highly recommend that you read our article on nofollow as shared above.
I am sure this would greatly improve the way your posts and blog is indexed and crawled by search robots and the way they appear on search results page. It is a great way to improve the quality of your blog and attract a better targeted traffic. Feel free to ask me as many questions as possible in order to throw away all confusions and misconceptions or myths related to SEO that may still be troubling you. I will publish the 404 error page tutorial tomorrow and will share several Designs to give your blogs a new stunning look. 
